PostureFitting – Feel, Move, Look Better

What is PostureFitting?
PostureFitting is a pioneering physiotherapy approach to breast weight and posture management that uplifts the way girls and women feel, move, and look. PostureFitting incorporates a unique combination of both internal support (via alignment) & external support (via optimal bra-fit).
The PostureFitting system assists girls and women of all ages and life stages in gaining and maintaining their optimal posture. Enhancing upper and mid back support, it shows how an optimally-fitted bra can enhance and sustain postural improvement, achieving amazing physical results. Fitted by our specially trained PostureFitting therapist, Kate, each bra in the PostureFitting range has been specifically selected for its postural benefits.
Irish chartered physiotherapist Siobhan O’Donovan followed her passion to improve the wellbeing of women and girls in developing the PostureFitting system. After completing an introductory workshop, selected therapists are invited to become trained and licensed PostureFitting Partners.

Who is it for?
This service is for women and girls of all ages and life and physical stages
This preventive physiotherapy system is for all women and girls, those with existing neck or back problems, postural issues, and those recovering from surgery, as well as those without injuries who may be experiencing life-stage changes, or just want to improve the way they feel, look, and perform in sport.
What is the benefit of it?
This individual and thorough assessment will ensure full support for necks, shoulders, backs, and even pelvic floor as well as enhancing self-confidence and sports performance by enhancing your internal support (postural muscle strengthening and advice) and your external support (an optimally fitted bra).
Evidence suggests that up to 99% of women are wearing the incorrect bra size or are in a poorly fitting bra that doesn’t support our breasts. Breasts are not attached to any muscles and rely on just skin for support against gravity. And they are heavy! Unsupported breasts can cause increased load on the back and neck muscles, and potentially contribute to knee injuries and pelvic floor issues.
Poor support during activity leads to increased movement resulting in poor performance and potential breast pain and injury. Research has shown that a correct fitted sports bra can knock 10 minutes off a marathon time, finishing a mile ahead of the same athlete in an incorrectly fitting bra due to the ability to increase stride lengths.

What does it involve?
Kate will spend time with you, assessing the way you sit, stand, and how your bra fits you (or not!). Many professional bra fittings and online measurements are using an out-dated measurement system resulting in poorly supported breasts and posture. You will go away with a bespoke postural programme, knowledge on how to fit a bra to you, not you into a bra, how to ensure optimal breast management throughout the menstrual cycle and physical changes, and how to care for your bras to ensure longer lasting support. We have a range of bras from Panache Lingerie for you to try, day wear as well as various sports bras.
Taking a proactive approach to caring for the long-term needs of women and girls, PostureFitting supports all girls and women to feel, move, look better every day by educating, empowering and enlightening them in how to optimally manage their breast weight.
Testimonials:
“Kate’s knowledgeable, kind and supportive approach made me feel extremely comfortable throughout my posture fitting appointment. A great service which raised my awareness of how posture and support can make such a difference to how I look and feel. Kate’s recommendation of products and small daily exercises have been brilliant. Thank you, Kate!”
For more information take a look at the Posture Fitting website:
https://www.posturefittingphysio.com/
Join the GALS AGAINST GRAVITY and book an appointment with Kate at our Stokesley clinic by calling 01642 205975 or emailing us on info@northyorkshirephysiotherapy.co.uk (please note these appointments are not available to book online)